St. Pauli is a magnet for contradictions. Innovation and tradition, perfection and improvisation. Prudence and passion come together to create a vibrant, hypnotic energy. This creative energy is the driving force behind all our endeavours.
We love what we do and do it with great passion. We work, laugh, fight, cry and party together and what comes out at the end has lots of character and genuine emotion: cutting edge bikes.
Hamburg the "gate to the world" is our home. Here, a handshake still counts, and the honest, Hanseatic mentality is valued and lived.
We're from Hamburg's lively district of St. Pauli. The creative energy, inspiring diversity and people with the guts for self-determination is what characterises this place and helps us thrive.
We think outside the box, we do things differently, we may seem a little rough around the edges, but we're always sincere and possibly a little crazy.
We'll always stick together, come what may. We're honest, courageous, open and stand by what we say and do. We have the edge.
Our dedication knows neither time of day nor time of year. It engrosses us completely. We're devoted to what we do. We work as one, ride our bikes in all conditions, we party, laugh, fight and cry together.
Our love for all things cycling is boundless. We rejoice and suffer along with our professional team riders just like we admire the commuters battlin their way through the chaos of the urban jungle on a daily basis.