J C Cook Ltd has been established as far back as 1954 and continues to grow. Our new Cycle Superstore opened in 2014 and with over 150 bikes on display and a dedicated cycle workshop we can cater for all your cycling needs. Whether it is a simple puncture repair or search for a new bike, our team of experienced staff are always on hand to help with any cycle related issues.

Open 7 days a week we offer everything from kid’s bikes to Electric bikes as well as a full range of clothing, accessories and nutrition; we really are a one stop shop. We also have a Coffee Shop if you fancy just popping in for a brew and a slice of cake. Don't forget we price match too, find it cheaper anywhere else and we will match it!!

Unit 13 Jackson PlaceWilton Road Industrial Estate Humberston, Grimsby DN36 4AS

Out with the Old, in with the NEW.

   Words by Phil Grantham

   on 09/09/2017 15:38:02


For 2018, it looks like Whyte have bettered themselves yet again from their 2017 range! From the introduction of the Carbon Performance Wessex One, for all of your Road Bike desires, to the wonderful S-150C Works, for all of your Trail and Mountain adventures, they really have hit the nail on the head. They’ve even introduced some beautifully British E-Bikes, which all make use of Shimano’s STEPS e-Bike Drive Unit, and feature some jaw-dropping, lightweight frame designs to make an even more technically perfect bike that does all you need and more. At JC Cook Cycles, we’re proud to stock Whyte bikes, so come and pop in store and see if you agree that they’re one of the most attractive looking bikes on the market. 

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