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We are inspired by those who ride our bikes.

By the artistry of our culture and the details that surround us.

We started this company with the idea that we could always do better.  Better than what was out there.  Better than what we’ve done in the past because we believe in the power of forward motion.

We believe true innovation is what ultimately sets us apart and we believe in the power of different.

The way we see it, if you always take the same path, you’re always going to end up in the exact same place.  So we explore we create and we design with purpose.  We design with the intent to enhance your lifestyle.  We are motivated by what’s on the horizon, and intrigued by what’s around the corner and while we may have a relaxed view on just about everything, we’re serious about our bikes, how they ride, how they look and how you look riding them.

That’s how you pull away from the pack even when you’re riding with someone on your handlebars.

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2019 Electra Townie Balloon 8D EQ Ladies'

Townie Balloon 8D Eq Ladies' 26 Azure

2019 Electra Cruiser 1 Men's

Cruiser 1 Men's 26 Tall Black

2019 Electra Queen of Hearts 3i Ladies'

Queen Of Hearts 3I Ladies 26 Black

2019 Electra Townie Original 7D EQ Ladies'

Townie Original 7D Eq Ladies' 26 Coral

2019 Electra Townie Balloon 3i EQ Ladies'

Townie Balloon 3I Eq Ladies' 26 White

2019 Electra Cruiser 7D Men's

Cruiser 7D Men's 26 Black Satin

2019 Electra Townie Go! 8i Step-Thru

Townie Go! 8I Ladies' Non-Us 26 Azure

2019 Electra Moto 1 20in Boys'

Moto 1 20In Boys' 20 Blue

2019 Electra Dreamtime 3i Ladies'

Dreamtime 3I Ladies' 26 Emerald

2019 Electra Townie Original 3i EQ Men's

Townie Original 3I Eq Men's 26 Satin Midnight Blue
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Interest Free Finance
Buy Online
In Store Price Matching
Click and Collect